Out Proud Free

Commercial tobacco products hurt LGBTQIA+ communities in countless ways.

For LGBTQIA+ folks and so many others, tobacco is a social justice issue.

Tobacco’s Targeted Marketing of our Community

Due to heavy marketing from the tobacco industry, our smoking rate is higher than the general population, and LGBTQ+ people of color experience even higher rates. Menthol tobacco products have been heavily marketed in low-income, people of color, and LGBTQ+ communities. Stress, discrimination, and a lack of access to competent healthcare play a big role in keeping us hooked to these products.

  1. People who identify as bisexual are 2 times more likely to start smoking or be current smokers.
  2. LGBTQ+ people are 3 times more likely to be exposed to tobacco coupon messages on video streaming websites such as Hulu.
  3. 35.5% of transgender people are current smokers.
  4. In one year, LGBTQ+ communities spent more than 12 times as much on cigarettes than was donated to all LGBTQ+ causes combined

Transgender people who are uninsured are 4 times more likely to smoke

1 in 4 LGBTQIA+ youth are getting addicted to nicotine by vaping

Black transgender youth are 6 times more likely to vape than black cis youth.

Asian transgender youth are 3.5 times more likely to vape than asian cis youth.

Those with minority identities that experience a combination of homophobia, transphobia, racism, and other forms of discrimination are more likely to have higher rates of tobacco use.

Health Effects

Menthol and Queer Experience: Tips from a Former Smoker

Check out our recent webinar regarding menthol and queer experience, featuring Tips from a Former Smoker® participant Angie P!